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Test Bank for Business Marketing Management: B2B 13th Edition By Michael D. Hutt Thomas W. Speh Dougla

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  • Publisher ‏ : ‎ South West College ISE; 13th edition 
  • Language ‏ : ‎ English
  • ISBN-10 ‏ : ‎ 0357718232
  • ISBN-13 ‏ : ‎ 978-0357718230

Original price was: $79.00.Current price is: $35.00.

SKU:88800001090123

Test Bank for Business Marketing Management: B2B 13th Edition By Michael D. Hutt Thomas W. Speh Douglas

Table of Contents

PART I: THE ENVIRONMENT OF BUSINESS MARKETING.
1. A Business Marketing Perspective.
PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.
2. Organizational Buying Behavior.
3. Customer Relationship Management Strategies for Business Markets.
PART III: ASSESSING MARKET OPPORTUNITIES.
4. Segmenting the Business Market and Estimating Segment Demand.
PART IV: FORMULATING BUSINESS MARKETING STRATEGY.
5. Business Marketing Planning: Strategic Perspectives.
6. ESG and Business Marketing Strategies for Global Markets.
7. Managing Products for Business Markets.
8. Managing Innovation and New Industrial Product Development.
9. Managing Services for Business Markets.
10. Managing Business Marketing Channels: The Omnichannel Imperative.
11. Supply Chain Management.
12. Pricing Strategies for Business Markets.
13. Marketing Communications and the Customer Decision Journey.
14. B2B Sales Strategies for Digital-First Buyers.
PART V: EVALUATING BUSINESS MARKETING STRATEGY AND PERFORMANCE.
15. Marketing Performance Measurement.

 

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