In Stock

Marketing An Introduction 13th Edition By Gary Armstrong – Test Bank

Product Details

Exclusive Digital Download
Publisher : Pearson; 13th edition (January 27, 2016)
ISBN-10 : 013414953X
ISBN-13 : 978-0134149530

Original price was: $55.00.Current price is: $35.00.

SKU:888000011822

Marketing An Introduction 13th Edition By Gary Armstrong – Test Bank

Table of Content

Part 1: Defining Marketing and the Marketing Process

1. Marketing Creating Customer Value and Engagement

2. Company and Marketing Strategy  Partnering to Build Customer Engagement, Value, and

Relationships

Part 2: Understanding the Marketplace and Customer Value

3. Analyzing the Marketing Environment

4. Managing Marketing Information to Gain Customer Insights

5. Understanding Consumer and Business Buyer Behavior

Part 3: Designing a Customer Value-Driven Marketing Strategy and Mix

6. Customer Value-Driven Marketing Strategy  Creating Value for Target Customers

7. Product, Services, and Brands  Building Customer Value

8. Developing New Products and Managing the Product Life Cycle

9. Pricing  Understanding and Capturing Customer Value

10. Marketing Channels  Delivering Customer Value

11. Retailing and Wholesaling

12. Engaging Customers and Communicating Customer Value Advertising and Public

Relations

13. Personal Selling and Sales Promotion

14. Direct, Online, Social Media, and Mobile Marketing

Part 4: Extending Marketing

15. The Global Marketplace

16. Sustainable Marketing Social Responsibility and Ethics

Appendix 1. Company Cases

Appendix 2. Marketing Plan

Appendix 3. Marketing by the Numbers

Appendix 4. Careers in Marketing

References

Glossary

Credits

Index

 

  • Related searches for Marketing An Introduction 13th Edition By G

    • Gary Armstrong Marketing 13th edition
    • Gary Armstrong marketing an introduction
    • Gary Armstrong 13th edition

Reviews

There are no reviews yet.

Write a review

Your email address will not be published. Required fields are marked *

Bestsellers

Quick Buy

Marketing 2014, 17th Edition By William M - Test Bank

Original price was: $55.00.Current price is: $35.00.
(0 Reviews)
Product DetailsExclusive Digital DownloadPublisher :Cengage Learning; 17th edition (January 10, 2013)ISBN-10 : 1133939252ISBN-13 :978-1133939252
Quick Buy

Services Marketing Concepts Strategies & Cases 5th Edition By K. Douglas Hoffman - Test Bank

Original price was: $55.00.Current price is: $35.00.
(0 Reviews)
Product DetailsExclusive Digital DownloadPublisher :Cengage Learning; 5th edition (January 1, 2016)ISBN-10 : 1285429788ISBN-13 :978-1285429786
Quick Buy

Internet Marketing Integrating Online And Offline Strategies 3rd Edition By Robeerts And Zahay - Test Bank

Original price was: $55.00.Current price is: $35.00.
(0 Reviews)
Product DetailsExclusive Digital DownloadPublisher :Cengage Learning; 3rd edition (March 28, 2012)ISBN-10 : 1133625908ISBN-13 :978-1133625902
Quick Buy

Marketing Research Essentials 8th Edition By Carl Mcdaniel Jr - Test Bank

Original price was: $55.00.Current price is: $35.00.
(0 Reviews)
Product DetailsExclusive Digital DownloadPublisher :Wiley; 8th edition (September 4, 2012)ISBN-10 : 1118249321ISBN-13 :978-1118249321
Quick Buy

Marketing 14th Edition By Roger - Test Bank

Original price was: $55.00.Current price is: $35.00.
(0 Reviews)
Product DetailsExclusive Digital DownloadPublisher :McGraw Hill; 14th edition (February 9, 2018)ISBN-10 : 9781259924040ISBN-13 :978-1259924040
Quick Buy

Services Marketing 6th Edition By Valerie Zeithaml - Test Bank

Original price was: $55.00.Current price is: $35.00.
(0 Reviews)
Product DetailsExclusive Digital DownloadPublisher :McGraw-Hill Education; 6th edition (March 12, 2012)ISBN-10 : 9780078112058ISBN-13 :978-0078112058
Quick Buy

International Marketing Middle East Edition Cateora - Test Bank

Original price was: $55.00.Current price is: $35.00.
(0 Reviews)
Product Details Exclusive Digital Download Publisher : Tata McGraw Hill India; 15th edition (January 1, 2010) ISBN-10 : 9789339204464 ISBN-13 : 978-9339204464

 

 

Back to Top
Product has been added to your cart