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Launching New Ventures An Entrepreneurial Approach 7th Edition By Kathleen R. Allen – Test Bank

Product Details

Exclusive Digital Download
Publisher : Cengage Learning; 7th edition (January 16, 2015)
ISBN-10 : 1305102509
ISBN-13 : 978-1305102507

Original price was: $55.00.Current price is: $35.00.

SKU:888000012083

Launching New Ventures An Entrepreneurial Approach 7th Edition By Kathleen R. Allen – Test Bank

Table of Contents

Part I: ENTREPRENEURSHIP AND OPPORTUNITY.

1. Understanding Entrepreneurship.

2. Preparing for the Entrepreneurial Journey.

3. Creating Opportunity. Part II: FEASIBILITY ANALYSIS.

4. Analyzing the Industry and Market.

5. Developing and Testing a Business Model.

6. Prototyping a Solution.

7. Protecting the Startup’s Assets.

8. Calculating Startup Capital Requirements.

9. Building the Founding Team. Part III: BUSINESS DESIGN.

10. Preparing a Business Plan.

11. Designing an Entrepreneurial Organization.

12. Choosing the Legal Form of Organization.

13. Developing the Startup Marketing Plan.

14. Creating a Startup Funding Strategy.

15. Incorporating Ethics and Social Responsibility Into the Business. Part IV: PLANNING FOR GROWTH AND CHANGE.

16. Planning for Growth and Change.

17. Funding Growth. Case Studies.

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