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Business Changing World 8th Edition By O. C. Ferrell – Test Bank

Product Details

Exclusive Digital Download
Publisher : McGraw-Hill/Irwin; 8th edition (September 27, 2010)
ISBN-10 : 0077471660
ISBN-13 : 978-0077471668

Original price was: $55.00.Current price is: $35.00.

SKU:888000010611

Business Changing World 8th Edition By O. C. Ferrell – Test Bank

The 8th edition of “Business: A Changing World” by O. C. Ferrell is a valuable resource for understanding the dynamic landscape of business. Let’s explore some key aspects:

  1. Content Overview:
    • The book covers essential topics related to business, management, and marketing.
    • It provides insights into how organizations adapt to changing environments.
  2. Chapter 11: Customer-Driven Marketing:
    • This chapter delves into the critical role of marketing in understanding and meeting customer needs.
    • It explores strategies for creating customer value and building strong customer relationships.
  3. Test Bank:
    • The test bank associated with this edition contains a collection of questions and answers.
    • These questions can be used for practice, assessment, or as supplementary material for instructors.
  4. Answer Key:
    • The answer key for Chapter 11 (Customer-Driven Marketing) is a valuable resource for students and instructors.
    • It provides correct answers and explanations related to marketing concepts.

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